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Writer's pictureAdele Barbaro

Supporting Small Businesses: More Than Just a Hashtag

Let's have a real chat, mama to mama.


You know those late nights when you're scrolling through Instagram, seeing perfectly curated feeds of influencers showing off their latest "gifted" items? Well, I'm here to flip that script entirely.


As someone who runs a small business myself (hello, Feminaé Beverage Co!!), I know exactly how it feels when another Instagram message drops in asking for free products in exchange for "exposure." Let me be brutally honest – as a business owner, those freebies cost real money, and sometimes it feels like death by a thousand paper cuts.


That's exactly why I started #AdeleSupportSmall. No fancy filters, no perfectly staged photos, just real support for real small businesses. And here's the kicker – I actually purchase the products I feature. Yes, you read that right. In a world of "gifted" everything, I put my money where my mouth is.


It costs nothing to support small #AdeleSupportSmall

Why This Matters Now More Than Ever

Between rising costs of living and economic uncertainty, our small business community needs genuine support, not just Instagram likes (though those help too!). These are real people behind these businesses – mums working during nap times, dads burning the midnight oil learning how to make gravy, families putting everything on the line to bring their dreams to life.


How You Can Make a Real Difference

Here's what sets #AdeleSupportSmall apart from your typical influencer shoutout:

  1. Every feature is a genuine purchase – I don't accept free products because I understand the real cost to small businesses

  2. No strings attached – Businesses don't need to have a certain number of followers or meet any arbitrary criteria

  3. Focus on unique products – I'm looking for those hidden gems that deserve more attention


Want to Be Featured?

If you're a small business owner with:

  • A unique product or service

  • Something new and exciting

  • Or you're simply doing it better than the big players


Drop me a line and fill in your small business details via the button below. No fancy pitch needed – just tell me your story and what makes your business special.



Supporting Small Doesn't Always Mean Spending Big

Can't make a purchase right now? That's totally fine! Here are some zero-cost ways to support small businesses:

  • Like and comment on their social media posts (it helps with those pesky algorithms!)

  • Share their content with friends who might be interested

  • Save their posts for future reference

  • Leave thoughtful reviews if you've used their products


A Personal Note

You might have noticed I work with some big brands too – and yes, that's true. But supporting small businesses isn't about choosing one or the other. It's about being mindful of where we spend our money when we can, and supporting those who are putting everything on the line to build something special.


Remember, behind every small business is a big dream, often a family, and always a story worth supporting.


Let's make supporting small businesses more than just a hashtag – let's make it a movement.


💕 Adele

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